What I do.
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CREATIVE DIRECTION.
High level creative direction to inform mood, shape, styling and design detail. A holistic starting point for new season or stand alone capsules.
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KEY THEMES.
In depth runway and trend analysis, from overarching seasonal themes to key items at a category level. A finger on the pulse to keep you on top of emerging trend.
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MUST HAVE LOOKS.
What are the must have looks to build new season? A round up of the hero pieces and building blocks to guide the flavour of the collection, tailored to your brand whilst capturing key trend.
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COLOUR, PRINT & FABRIC.
A snapshot of new season colours, prints and fabrications. The emerging tones and textures, and how they are being used across product.
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PALETTE.
Need colour inspiration for new season? Colour direction mood boards and bespoke palettes to inform the tones for your collection.
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CATEGORY DIRECTION.
A deep dive at category level. Focusing in on product lines to build new season capsules, covering key themes, shapes & design details.
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CONCEPTS.
It’s all in the detail. Full concept build out, style by style.
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DESIGN.
Design options based on direction and option plans. Complete technical CAD sketches, available in print and colour if required.